With the rising popularity of Google AdWords, there are so many options to choose from when it comes to advertising. One way to maximize your advertising effectiveness is by using proper display ad sizes. Proper ad size will help you to make your ads more effective as well as give it a better visual impact.
AdWords display ad sizes can either be fixed or variable. It all depends on the type of ad that you are putting up in the Google AdWords. The fixed ad sizes will stay for as long as you choose. However, if you change your ads frequently, then you will want to consider using a variable ad size.
Most advertisers opt for fixed ad sizes as this is one of the easiest ways to create a successful ad campaign. When you select a fixed size, you have to set it up once and then you can stick with it forever. A fixed ad size also gives you a control over how long it will last. However, if you have a lot of traffic and a high click through rate, then you will want to go with a variable ad size. This way, you can adjust the ad according to the amount of traffic you are getting, how long it is staying in the top spot and the amount of clicks that are happening on your ad.
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Before deciding on which ad size you want to use for your ads, you should always have an idea about what your ad looks like. By having a clear idea of what the ad will look like, you will be able to determine which ad size will work best for your particular ad. You should take a few moments to do some research online to find out what other people's ads look like. You may also want to make some changes and improvements before you begin to put your ads up in your Google AdWords. You never know, you may find that your ad size is too small or too large and it doesn't look appealing to your visitors.
Before setting your ads up, you will want to choose which ad formats you will use. There are many ad formats to choose from and some are better than others. It is important to make sure that you get the right format for your Google AdWords, since you will be using it for a long time.
As you begin to design your ads, you should think about what your ad should say. You may also want to consider the message that you are trying to communicate with your ad. Keep in mind that each of the ad formats is different and they have their own special features that will help you reach your target audience. Make sure that you are targeting the right audience to ensure that you get the best results possible.
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